With an increase of +18.9% in new registrations, recreational boating is now generating genuine social enthusiasm in France. The demographics of recreational boaters are constantly evolving, and against a backdrop of modernization of marinas and digitalization, new expectations are emerging. Boaters and recreational users are no longer mere “users”; they are customers. It is therefore necessary to adapt to the new uses and practices of recreational boating. 

Indeed, a marina is no longer simply a boat garage or an isolated, inward-looking area. They are dynamic spaces designed to be more open to the city. Increasingly, marinas are offering their various users a functional and welcoming space that meets the challenges of tomorrow, within a preserved environment. It is vital for marinas to understand these new expectations, integrate new practices, and adapt in order to maintain strong appeal. Energy and environmental issues also represent real opportunities for growth that should be seized.